Today we spoke about what a concept is and how it works to help us understand more.

A concept is an abstract thought.

Graphic design aims to communicate the message effectively through visual form.

Visual form= book,website, app, blog = medium 

Visual form is the method to deliver the message it is not a concept.

Communicate= write,visualise, click,surf,audio, 

Communicate is not a concept

Message =  what you have to say.

To generate a concept

  • Brainstorm your message
  • Brainstorm your audience
  • Brainstorm your client.