Today Kate went through and explained some important stuff for us to think about while we are presenting to the client and also what to prepare for:

Presenting to the client.

  1. Arrive early
  2. Tell them who you are & what makes you different
  3. Reiterate the brief
  4. Explain your approach to researching the client
  5. Show findings
  6. Explain your approach to researching the audience
  7. Show findings
  8. Show 2x concept directions explaining how your research led you to them
  9. Tell a story


  • Horizontal layout for any PDF/Powerpoint
  • Use props and visuals
  • No more than 2 typefaces
  • NO Paragraphs
  • 1280 x 600
  • PDF
  • Link to agency website
  • Page at the end listing individuals and links to blogs

We also spoke bait about project management so i had a quick peep and researched into this:

What is project management?
Project management focuses on controlling the introduction of the desired change. This involves:

  • Understanding the needs of stakeholders.
  • Planning what needs to be done, when, by whom, and to what standards.
  • Building and motivating the team.
  • Coordinating the work of different people.
  • Monitoring work being done.
  • Managing any changes to the plan.
  • Delivering successful results.

Scope – time, cost and quality
Projects need to be controlled to meet their objectives and deliver benefits. Objectives are defined in terms of expectations of time, cost and quality.

Time, cost and quality are called objectives or constraints. For example:

  • The project must be completed by January 2013 (time).
  • The project must not spend more than £500,000 (cost).
  • The project should create a searchable and informative website (quality).

All the work that has to be done to achieve the time, cost and quality objectives defines the project scope. The scope can change over time, and it is the project manager’s responsibility to ensure the project will still deliver its defined benefits.
A project manager must maintain focus on the relative priorities of time, cost and quality.