We got given our live brief today, so here it is…


What the Dickens?






Lee Ault, Curator, Dickens Museum Broadstairs




This lovely old House has been adapted as a museum to commemorate Charles Dickens long standing love of Broadstairs.It was once the home of Miss Mary Peason Strong on whom Dickens based much of the character of Miss Betsey Trotwood, David Copperfield’s great aunt, in his novel of the same name.

Dickens came to know Mary Pearson Strong, and her cottage with its small gravelled square of garden full of flowers, on his second visit to Broadstairs in 1839. He watched her chase away the donkey-boys who drove their animals over her green in front of the cottage. Dickens put the lady and the cottage in Dover in the novel to save his friend any embarrassment. The cottage was named Dickens House before the end of the 19th century. It was bought by the Tattam family in 1919. When Dora died in 1952 she devised the house and some of its contents to the town to be opened as a Dickens Museum. This was done in 1973.

To commemorate their 40th Anniversary the Dickens House is organizing a week-long Literary Festival to take place from Sat 15 June through Sat 22 June, 2013. Each day a specialist will give a lecture to an audience of up to 30 people. The speakers will include Gerald Dickens (actor), Lucinda Dickens-Hawksley (author) and Mark Slater (Dickens specialist). 



With eminent speakers and a major birthday celebration the Dickens Museum 40th Anniversary Literary Festival needs a programme to highlight the events taking place and to list the contributors. 



Design a printed souvenir programme for the Dickens House 40th Anniversary. The programme must be commemorative, exciting and tactile.


You should visit the museum to research other Dickens memorabilia, for which there is worldwide interest from a committed Dickens interest group that numbers in the 1000s. Check with the client as to the official title of the event and to get an idea as to the number of events. All imagery should be sourced through the society or created by your team.


You should investigate any number of possible formats for the piece as well as substrates available.


Define your client and their needs. Define the audience. Define the subject matter to be communicated.


Initially you will be required to pitch your two best concepts to a representative from the museum explaining the research you have conducted and the conclusions that you draw from the research. This should be used to inform your concept for a printed commemorative brochure.