We have been looking at different types of agencies. Here are a few that we looked at:

  • Tomato (Collective)
  • Pentagram (partnership)
  • One Big Company (Full service)
  • The Chase (Full service)

Agency job descriptions:

Owner – Owns the business and sorts out the finances.

Creative Director – has a vital role in all arts, usually has at least 6 years experience, they are responsible for final quality of work.

Art Director – takes briefs expand further, they multitask in sticking to deadlines. They have a lot of experience in software.

Senior Director – provides directions and concept ideas.

Midweight –  the designer will be responsible for generating creative concepts and artwork for print.

Junior – Artist who has just graduated from college or university.

Artworker – Basic skills in art work, is an illustrator. Has skills in photoshop.

Production worker –  work in manufacturing, in the warehouse work in labour and intensive.

Project coordinator – professional in the field of project management. Project managers can have the responsibility of the planning, execution and closing of any project.

We also looked at the disney organisation chart here it is:

 

As a group we also had to research into different companies which Kate had given us. We had to answer these questions whilst looking through the companies:

  • what does the branding tell you?
  • what imagery do they use?
  • what is the overall aesthetics?

One Big Company

what does the brand tell you?

Their an knowledgeable company.

What imagery do they use?

Print and typography based

What is the overall aesthetics?

Illustrations
Web design,Print management,Print design,Art direction,Marketing,Interactive,Creative thinking

Wolffe

what does the brand tell you?

branding, logos and advertising

What imagery do they use?

Bold,eye-catching, bright

What is the overall aesthetics?

Very professional,sleek,Elegant,Clean,Upmarket

Rocketbase

what does the brand tell you?

Perfectionists, precision

What imagery do they use?

Uses modern technology

What is the overall aesthetics?

Sophisticated,Sleek

Arnold Worldwide

what does the brand tell you?

Blog layout,

What imagery do they use?

Advertising, Photography,

What is the overall aesthetics?

Simple,Compact,Cramped, Messy

Marine Studios

what does the brand tell you?

Basic, design portfolio , boring

What imagery do they use?

Locational images

What is the overall aesthetics?

Open, Space

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